Sports Celebrity-Led Campaign DVC & Social Campaign
Overview
Fixderma’s Tomaglow range campaign featured Neeraj Chopra as the brand ambassador, reinforcing the product’s association with discipline, performance and authenticity.
PVC was commissioned to deliver premium films, with great visual treatment within a tightly controlled production window.
The Challenges
• Compressed two-hour production window
• Multiple deliverables from a single setup
• Performance calibration with a high-profile athlete
• Product visibility without disrupting narrative flow
• Multiple deliverables from a single setup
• Performance calibration with a high-profile athlete
• Product visibility without disrupting narrative flow
The Approach
PVC structured the shoot around precision and intensive preparation. Disciplined execution that respected both the athlete’s time and the brand’s expectations.
Pre-visualisation and shot planning for all performance sequences, product frames, and voice overs - within the limited production window.
PVC’s directors bring experience working with elite athletes - understanding how to calibrate performance for camera without disrupting natural rhythm. This familiarity allowed the team to guide Neeraj through controlled, authentic moments that felt credible rather than staged.
The Outcome
PVC delivered a visually cohesive and performance-led campaign - Leveraging the credibility of an Olympic gold medallist to reinforce product trust, while maintaining premium visual standards aligned with the brand.
The project demonstrates PVC’s ability to execute talent-led campaigns with discipline, preparation and creative control.
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